This year’s report sees Toyota’s brand valuation improve by 9% to over $30 billion. The brand secured 10th position across all industries, an improvement of one place over 2011. According to Interbrand, Toyota’s success is due largely to excellent customer service, an impressive line-up of environmentally friendly products such as the Toyota Prius, and a strengthening appeal with younger customers.
In June this year, Toyota also emerged on top for the second year running as the Best Global Green Brand. Interbrand highlighted Toyota’s continued determination to maintain environmental sustainability as a top management priority as a key part to the company’s success story. When compiling the Best Global Brands report, Interbrand use a methodology that takes into account a multitude of factors that affect how a brand connects with the consumer and adds value to the organisation.