The car achieved 470 sales from its launch date in July 2012, outselling its nearest rival, Vauxhall Ampera, despite it being on sale since April, 3 months longer than the Toyota.
This result is just part of a strong year for Toyota hybrid sales. Overall, the brand sold 12,840 hybrid vehicles, an increase of 15.2 per cent compared to 2011.
In 2012, the hybrid range expanded from two to five vehicles: Yaris Hybrid, 7-seat Prius+ and Prius Plug-in were added to the existing Prius and Auris Hybrid. New Auris Hybrid, launched in December, is the latest model to feature a full hybrid powertrain, returning fuel economy of 76.3mpg and CO2 emissions of 87g/km.