Land Rover has started its countdown to the world premiere of the new Range Rover Evoque with a fleet of wire form sculptures inspired by the new model. The full-scale artworks were shown at locations across London.
Land Rover says it pioneered the luxury compact SUV sector with the original Range Rover Evoque in 2010, and that the next generation of the award-winning model promises to make a similar impact, introducing “new standards of design, capability and sustainability”.
The art installations were produced by the same Land Rover Design team responsible for shaping the new Evoque and “embody the reductive design philosophy that has informed its elegant proportions. Blending simple lines with modernity, the 1:1 scale wire forms showcase the distinctive fast roofline and rising waistline that define new Evoque’s coupe-like silhouette”.
Four of the sculptures were parked at addresses around Kensington and Chelsea, finished in distinctive shades of copper, red and blue.