Being a political economist is all about sexing up one’s stats, rubbing one against another and thereby extrapolating a result that justifies your policy. Sounds complicated, but here’s my example.
Fact one. Everybody’s on a bike these days. Of course, this is dodgy data, but by heck, have you tried to drive a mile in the last month and not had some pesky belycra-ed mob try to buff your nearside bodypanels? As an old hand on two wheels, I make such assertions cautiously, but there is a new, pedal-powered aggression on our roads that can often make the double cab pick-up driving likes of me feel intimidated. The bad chemistry emanating from these streamlined assailants is probably the end result of years of maltreatment; Clarkson Biteback Syndrome, if you like. But love them or scrape them, cyclists are massively on the up: 8 per cent of us now bike three or more times weekly and 43 per cent regularly partake.
How does that data interface with our D-Max? Simple. Isuzu is selling it with such efficiency, the dealers are being issued with oven gloves. Latest monthly sales almost topped 1,000. And 76 per cent of sales are into the hands of non-fleet buyers, ie people who don’t live in Travelodges or work in a quarry. They may even have a regular habit for fresh air. So Cycling Man and Homus Demaxus – amazingly – could well be more related than appearances suggest. How so? Because as any cyclist who doesn’t like to always pedal from his front door knows, you need a motor to get you and your kit somewhere decent. But a car, however, can be far from ideal. You either need to invest in costly roof scaffolding or drive with a spoke in your left ear. The obvious solution: a huge bike-swallowing load bed and instant on-off access. So that’s clearly why more D-Maxes are going into private driveways. Well, it’s a theory at least, and one that my own meagre effort as a mountain biker proves works well. If I want to go climb a mountain, in this machine I can start near the top. Don’t believe me? Let’s just see how the D-Max gets on in its partnership with Jewson for the gruelling Britpart MSA British Cross Country Championship this year. I suspect my own off-road efforts with the D-Max will be much like my mountain biking: a bit less blurry.
Forget the fiddle of bike racks, roof systems et al: get one of these and you can just bung it all on the back.
Fuel level indicator can be twitchy when agitated ñ sudden acceleration triggers a false alarm for refuelling.
|Date arrived:||27th November 2013|
|Mileage to date:||3,011 miles|
|Fuel consumption:||33.6mpg (official combined)
30.3mpg (on test)