Polestar teams with electric bike company CAKE

Polestar, the electric performance car brand, and CAKE, the electric bike company, are strengthening their brand partnership in Europe. The two Swedish companies began collaborating in 2019. Scandinavian design, electric powertrains and a new take on marketing, brand and retail are said to be some of the key similarities. The two businesses also work with the shock absorber manufacturer Öhlins.