Kia lets its imagination run wild at the Geneva show

Kia Motors has revealed its new all-electric concept four-door car called ‘Imagine by Kia’ at this week’s Geneva International Motor Show. Unveiling the car, Gregory Guillaume, Vice President of Design for Kia Motors Europe, explained “Automotive design is about capturing the heart and making it beat that bit faster for that bit longer. We believe that there’s absolutely no reason why that should change simply because the car is electric. That’s why our all-electric concept is designed to not only get your pulse racing, but to also signpost our holistic and emotional approach to electrification.