The Toyota Prius is the world’s original and best-selling self-charging hybrid car, with a heritage of technical innovation and leadership that spans more than 20 years. Since the introduction of the first model in 1997, it has taken self-charging hybrid power from the margins of the automotive world to the forefront of exceptionally efficient and cleaner mobility for the mass market.
The introduction of the all-new fourth generation Prius marks a further advance in the history and achievements of Toyota’s hybrid power technology.
The Toyota Prius Plug-in, which reaches showrooms in July, offers all the familiar virtues of Prius, and then some.
The new Prius+ makes its debut at the 2011 Geneva motor show, representing further expansion of Toyota’s Prius family. It is the first full hybrid model in Europe to offer seven seats, combining family friendly versatility with strong environmental performance and advanced technology.
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