The Toyota Prius is the world’s original and best-selling self-charging hybrid car, with a heritage of technical innovation and leadership that spans more than 20 years. Since the introduction of the first model in 1997, it has taken self-charging hybrid power from the margins of the automotive world to the forefront of exceptionally efficient and cleaner mobility for the mass market.
Toyota’s renowned hybrid Prius became a better family car in its third outing, with more interior space and a much bigger boot. It’s also frugal and free-to-tax, and that isn’t where the money saving ends, because Prius bills should be few and far between thanks to legendary Toyota reliability.
The introduction of the all-new fourth generation Prius marks a further advance in the history and achievements of Toyota’s hybrid power technology.
The new Prius will be the unmistakeable star of Toyota’s presentation at the Frankfurt motor show. The fourth generation of Toyota’s pioneering hybrid car is set to make its world debut on 15 September.
Advanced technologies for safer journeys and multimedia connectivity lead the specification improvements introduced for the 2015 Toyota Prius+.
Prius Plug-in is set to join the army of hybrids beloved by London’s licensed minicab drivers. Openstart Ltd has ordered 80 of the rechargeable hatchbacks, making them available to private hire operators for the first time through the Public Carriage Office (PCO).
Prius+, Europe’s market-leading seven-seat hybrid MPV, is being re-groomed for 2015 with new styling details, equipment features and colour choices.
Three-digit records are nothing new at the Nürburgring, the go-to location when car manufacturers want to prove the pace of their latest models, but until now, these feats have always been about miles per hour, not miles per gallon.
On 19 October 2000, the first day of the British International Motor Show, Toyota launched UK sales of its first-generation Prius.