The Scottish Car of the Year judges were impressed by Ford’s MyKey, an industry-first technology which allows parents to programme a key for younger drivers that limits their top speed, reduces maximum radio volume, disables the radio until seat belts are fastened and prevents deactivation of driver assistance and safety technologies.
“Picking a winner for this year’s innovation category was harder than ever as car makers offer ever more intelligent solutions to life’s ups and downs,” said Alisdair. “However, our judges were bowled over by the simplicity, ease and inventiveness of this thoroughly deserved award winner.”
Danny Bell, Ford Britain’s district manager for Scotland, said: “It is always a great pleasure to accept awards here in Scotland, especially when they champion automotive innovation and vehicle appeal as strongly as the 2013 Scottish Car of the Year awards do. The Ford Britain team joins me in thanking the Association of Scottish Motoring Writers for this recognition.”