Jaguar Land Rover sold 17,773 vehicles in the UK in March, compared to 14,789 in March 2012 – an increase of 20%.
Land Rover’s sales success was led by the all-new Range Rover and Land Rover Freelander which were up 43% and 45% respectively with the Range Rover Evoque continuing to perform strongly up 9%.
Jaguar’s UK sales increase was driven primarily by the new XF Sportbrake, which accounted for almost 23% of Jaguar’s overall UK sales in March. Sales of the Jaguar XF saloon are consistent with figures for March 2012, indicating XF Sportbrake buyers are new to the Jaguar brand. With first deliveries to customers of the new Jaguar F-TYPE sports car scheduled for late April, Jaguar expects to welcome more and more customers to the brand in 2013.
The all-new Range Rover has been particularly well received with sales order books filling up quickly. In addition, reaction to the revised 13 MY Land Rover Freelander launched in quarter four of 2012 has been particularly positive. A combination of revised exterior styling, making the Freelander even sportier, combined with a redesigned interior has maintained its popularity as Land Rover’s entry-level model.
Jaguar Land Rover UK Managing Director, Jeremy Hicks said: “The strong sales performance of Jaguar Land Rover products in March has been driven by new product, considered model year updates and a strong luxury sector performance.
“The demand for the all-new Range Rover has been extremely encouraging and customers across the country are now receiving their new cars. We have also been fully prepared for the extreme weather conditions, with the Freelander Black and White special edition selling out very quickly and contributing to the rise in registrations.
“Jaguar UK sales are up 24% year to date and Land Rover UK up 17%. With the market launches of the all-new Range Rover Sport, Jaguar F-TYPE and Jaguar XJR still to come in 2013, Jaguar Land Rover UK is in a very strong position.”