Demand increased by a massive 50% on 2013 – the largest growth of any LCV manufacturer – and has seen the French brand leapfrog from sixth to fourth position in the UK.
In total, an impressive 32,254 PEUGEOT LCVs were sold, up 50.5% on the year before, with showroom success that has also seen continued market share growth – from 7.7% in 2013 to 9.8% in 2014.
Gareth Pockett, PEUGEOT LCV Product Manager, commented: “It was a fantastic result for Peugeot and our extensive LCV business. We’ve improved our market share considerably and at the heart of this growth has been the durability and versatility of our vehicles.”
Making a major contribution to this was the PEUGEOT Boxer which benefited from a restyle and enhanced specification in 2014. UK sales of 8,956 units means demand was up by a substantial 89% and the Boxer was a top three performer in the K3 (3.26t-3.5t) and K4 (3.5t-5.0t) sectors. The largest of PEUGEOT’s commercial vehicles, the Boxer has always been a well-specified chassis/van.
The mid-life restyle permitted a reappraisal of the latest LCV customer expectations and the specification was tailored with their requirements in mind. As an example, Bluetooth connectivity is now standard across the Boxer range, while ‘Professional’ level vans come with a 5” colour touch-screen with integrated satellite navigation – an obvious benefit to any commercial business. This feature is almost unique in the LCV market place, and thanks to consultations with residual value experts, will contribute to lowering overall running costs.
Gareth continued: “With the inclusion of features like a steel bulkhead and security alarm, coupled with passenger car levels of comfort and styling, we have put the PEUGEOT Boxer on the wish list of many more CV users.”
PEUGEOT was also the number one brand in 2014 for new LCV sales for motorhome conversions, with the Boxer the primary vehicle of choice.
Another sales success in the PEUGEOT LCV range was the growing demand for the Expert, with sales of 3,572 units, up 85.5% over the previous year, but it was the Company’s most-popular LCV – the Partner van – that was the number one choice in the compact sector. In 2014 it attracted 16,633 business customers (up 46%), boosted mid-year by a much wider choice of options.
In the small van sector, the Bipper remains another popular choice for compact deliveries and PEUGEOT’s smallest light commercial vehicle won a further 3,093 new customers.
Gareth concluded: “Peugeot has been producing light commercial vehicles since 1895 and in our 120th year we are looking to continue the progressive growth with success over many years. With a broad customer choice in the four-model LCV range, these PEUGEOT vehicles provide a durable, stylish and versatile service to our business customers.”