For the final part of its month-long ‘Capture Life Experience’ at London’s premier shopping destination for its all-new Captur crossover, Renault UK have teamed up with Clothes Show Live on Saturday 15th June to create ‘Captur Couture’.
Inspired by each of Captur’s three customisable colour collections, Renault have partnered with different retail brands within Westfield London W12 to bring Captur to life through the latest trends in high street fashion, recreating hand selected style collections representing Arizona, Miami and Manhattan. To celebrate the final weekend of their sizeable show in West London on a stylish high note, Renault are planning three high-impact and edgy choreographed catwalk shows, at midday, 3pm and 6pm.
Throughout the day, presenter, DJ, model and well-known fashionista, Zara Martin, will be presenting the activities in the main atrium. As resident presenter for Clothes Show Live and London Fashion Week, she will take to the stage to introduce each Captur Couture collection to the crowds.
Accompanying Zara, Renault have also enlisted the support of feisty British Girl Band, Dolly Rockers and X-Factor finalists Times Red, due to launch their new single into the UK charts later this month.
Speaking recently about the Captur launch at Westfield London W12, Renault UK’s Marketing Director, Phil York, commented, “We have generated an incredible amount of interest in the new Captur with this launch and with more than 10 days to go we have already exceeded more than 10,000 on-stand social media interactions. We’ve also passed on several thousand strong leads to our dealer network and an unprecedented test drive conversion rate of a staggering 50%.”
Gavin Brown, Clothes Show Live Managing Director and Executive Producer, added: “Clothes Show Live are delighted to be able to partner with Renault on what is sure to be a fun-filled day of fashion and music at Westfield London. Renault Captur is all about individual style and the Clothes Show Live has always been at the forefront of fashion so it made sense for us to partner up on this not-to-be-missed event.”
Clothes Show Live will return to the NEC Birmingham from 6-10 December 2013 as it celebrates 25 years as the UK’s largest fashion and beauty event, with tickets on sale from June 19, visit www.clothesshowlive.com